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BIN's employees voluntarily organized the BBC (BIN Bike Club). Their slogan is"Go Green", and the club advocates a healthy and green lifestyle. Members of the BBC, by pooling ideas of everyone, also designed an original logo composed by letters of"Go Green", which shapes like a cyclist moving ahead. The logo contains four elements, i.e. people, the earth, the bike and the cyclic circle, and implies three things: attitude, recycle and cycling. The emblem uses the natural green, yellow and the transition colors of the two, which are perfectly matched and wonderfully represents the club’s theme: social responsibility and environmental protection.

ATTITUDE: The head of the cyclist looks like the globe, which means attitude decides everything. Human kind has only one earth. Protecting the environment and saving resources is not just a slogan but needs actions. What human beings can do is to start choosing an attitude towards life and a way of living.

RECYCLE: Many resources on earth are known to be non-renewable. With the expansion of social activities and the rapid development of modern industry, such resources are getting scarce at a stunning rate. Despite of the unlimited desire, Human kind needs to recycle the limited resources to reduce energy consumption to the minimum level through cyclic use.

CYCLINGIt not only represents the club itself but also a lifestyle. People may choose to ride a bicycle or walk on foot as a substitute for cars...Aggravation of the pollution problem requires people to adjust their lifestyles. Theoretically, the relationship between human beings is the same as the relationship between human and nature in that both require mutual giving. Treating nature nicely is ultimately for the well-being of our human beings.

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